We’re excited today to announce a new partnership with Newscred, a content marketing platform that provides a solution for content planning, creation, publishing and analytics. NewsCred has been at the forefront of content creation, planning and publishing for brands. Naturally, any content program requires quality distribution to reach relevant audiences at scale and thus we are very pleased to partner to now offer brand marketers a complete solution for real-time content marketing.
We believe meaningful, well-crafted content lies at the heart of the native advertising movement. That is why we built the Sharethrough Exchange (STX) with solely content in mind, developing flexible technology like Real Time Templating, which allows marketers to natively promote any form of content. As companies such as NewsCred continue to push the boundaries of what branded content can be, we are laser focused on providing these creators a software platform that can guarantee quality engagement on premium sites around the web.
2014 is shaping up to be a banner year (pun intended) for content marketing. According to a recent Custom Content Council study, content marketing spend rose 9% in 2013 to $43 billion. The same study also noted that 73% of marketers are producing more content than last year; a large portion of which is digital. Additionally, the IAB recently published the Native Advertising Playbook, their first official document to recognize and help categorize the fastest growing native ad formats.
A key piece of the Native Ad Playbook is the recognition of the In-Feed advertising category, which we believe stands to be the dominant form of mobile advertising. As Facebook and Twitter have already shown, in-feed, native advertising is an extremely effective form of advertising for mobile web and apps. The Sharethrough Exchange (STX) enables editorial publishers to create, manage and monetize, in-feed ad placements and is the only exchange that offers advertisers the ability to integrate their content within editorial feeds across the web. We strongly believe that in-feed advertising demands meaningful brand content, not interruptive ads, which makes a company like NewsCred, who is focused on the creation of quality, premium content for brand advertisers, an ideal partner.
To read more on today’s announcement between NewsCred and Sharethrough please visit Fortune.