The Native Advertising Summit has made another big addition. Chris Cunningham, co-founder and CEO of appssavvy, will participate in the “Is Native Advertising the Answer to Mobile?” panel on February 27. Chris will join a stellar group of panelists, including Evan Giamanco (PEOPLE Digital), Akshay Kothari (Pulse), and moderator Dan Greenberg (Sharethrough).
The signs of a growing native advertising movement on mobile are everywhere. For anyone who listened to Facebook’s earnings call earlier this month, it was clear that their mobile ad products are rapidly becoming a cornerstone of their advertising strategy. In fact, mobile business accounted for 23 percent of Facebook’s total ad revenue, compared to 14 percent in the third quarter. For Twitter, the majority of its ad revenue already comes from mobile devices. Need a little more mobile validation? Here are a few quick stats:
1) Right now, mobile ads account for 2% of the ad market. By 2016, EMarketer expects mobile ads to account for 11%.
2) BIA/Kelsey estimates social-mobile ad revenues will increase from $500 million in 2012 to $1.5 billion in 2016.
Ok, so mobile is huge for social networks, but what about for the rest of the web? How are publishers like People using social advertising strategies to help create and deliver similar native ad experiences on their mobile sites? And what type of products are advertising technology companies creating to allow publishers to deliver these campaigns at scale?
This panel will tackle these questions, as well as the larger question: Is native advertising the answer to the mobile ad problem. (And on a related note, is mobile the answer to the native ad scale problem?)
As you can see, these questions are bound to stir up some interesting discussion and that makes us excited.
To foreshadow the upcoming conversation at the Native Advertising Summit, appssavvy CEO, Chris Cunningham, notes “Mobile marketing is making a mistake following the well traveled path of containing advertising, just in much smaller boxes. The opportunity ahead is to understand what people are doing, and deliver and receive advertising with context and at natural breaks in the mobile experience. Native is the path to mobile advertising success.”
February 27, 2013
4:05 PM ET
Is Native Advertising the Answer to Mobile?
Publishers and advertisers are both grappling to figure out the right way to connect with consumers on their mobile devices. While mobile advertising has been slow to attract premium rates and solidify optimal ad experiences, a number of new native ad formats that are native to mobile layouts have shown encouraging early results. This panel will bring together mobile advertising specialists to discuss the latest mobile ad models and where the market is headed.
Chris Cunningham – CEO, appssavvy
Evan Giamanco – Director, Business Operations, PEOPLE Digital
Dan Greenberg – CEO, Sharethrough
Akshay Kothari – Pulse