This week’s Week in Review features four of America’s most well known brands: Toyota, Google (twice), Duracell, and Old Spice. These videos do a great job of showcasing how creative top brands have become with online video.
In Toyota’s “The Ex”, Saatchi & Saatchi provides us with a humorous, stereotypical ex-girlfriend character, while also creating a broader story line that their target demographic will likely resonate with. Google, who rolled out possibly their most disruptive product in the last half decade (Google Fiber), created a video that aims to make viewers experience how internet speeds were in the past, present and how they will be in the Google Fiber future. It’s a slow build that delivers a lightning fast ending.
And then there’s Jay-Z. Duracell used the hip hop icon to power up their newest ad for Powermat. It’s just cool. As only a Jay-Z commercial should be.
Enjoy the videos below. If you are left wanting more, pop over to sharethrough.tv to watch our full library of the best brand videos.
The Ex
Brand: Toyota
Agency: Saatchi & Saatchi
No matter how tired certain concepts are, if you execute well, it can work. This video exemplifies that. The ex-gf, ex-bf bit has been played out in seemingly every possible way, but this video quickly takes a funny turn, plays it light and cool and then knocks it out of the park with a perfect ending.
The Next Chapter of the Internet
Brand: Google
Agency: Venables Bell & Partners
An epic model installation introduces Google Fiber which provides internet speeds 100x faster than current broadband rates. As The Cars “Just What I Needed” comes into tune, the video plays on the old promise of the internet as superhighway. Unfortunately, this is just rolling out in Kansas City, but hopefully it signals the beginning of an even faster internet.
Day in the Life
Brand: Duracell
Agency: Woods Witt Dealy & Sons
Duracell bought Powermat and rolled out a new ad featuring Jay-Z. Check out who gives him a ring at the end…
Google Play Tests
Google’s in-house video production division, Studio G, has released a series of videos over the course of the past 6 weeks explaining the features of Google Play. (You may have seen some of them.) The features are so simplistic they don’t really need explanation, but apparently that’s kinda the point in this series of videos done by Wes Anderson’s fan club.
Brand: Google
I Will Live Forever
Brand: Old Spice
Agency: Wieden + Kennedy
Old Spice continues with their self-help “Believe in Your Smelf” campaign, this time with a scrawny kid willing himself to limitless Olympic gold and immortality.