As click-through rates for banner ads have dropped to just .09%, momentum is growing to get beyond ad formats that interrupt. The push for new advertising models stems from the fact that we have entered into a “post-advertising” era.
As click-through rates for banner ads have dropped to just .09%, momentum is growing to get beyond ad formats that interrupt. The push for new advertising models stems from the fact that we have entered into a “post-advertising” era.