It’s no secret that online video fans love Star Wars references, and brands are more than wise to this fact–there were major branded online viral video successes long before Volkswagen brought in the tiny Darth Vader. But recently, a specific part of the Star Wars universe has become a popular reference in online ad campaigns: the lightsaber.

Most recently, we have Nerdist, which offers a take on what happens when Chewbacca hires a sexy grooming service–hint: girl fight with lightsabers:

You might say the lightsaber is a natural marketing reference for a laser company to make, specially when the company’s new product is the LaserSaber–an add-on “blade” that turns Wicked Laser products into virual lightsabers:

YouTubers know the power of Star Wars even better than the brands do, and some have used the sci-fi classic to catapult themselves from nobodies to bona fide YouTube stars:

ESPN has a long history of pretty funny workplace-related ads full of cameos, but none of us could have predicted the celebrity combination of Darth Vader and Lennox Lewis:

And lastly, although it’s not branded, this edited version of the “Man vs. Canada Goose” is hilarious….