Things must be turning around for the NBA. For several years, viewership was slipping, as the league struggled with the image of the game and its players. These days, however, that image has largely been rehabilitated, and the NBA has never been more popular. Want proof? Just check the latest chart of popular branded video campaigns, and you’ll see the league is one of the most common (and in-demand) topics.
Pepsi scored a mega hit (over 6 million views in barely a week) with Uncle Drew, a short film starring Kyrie Irving doing a little in-character pranking on the local courts:
It probably helps the NBA that we’re seeing some of the best basketball we’ve seen in years out there on the court. And sometimes all a brand has to do is take their product, and post it on YouTube, as the NBA itself did with this fantastic shot:
The STAPLES center is home to the LA Lakers, the LA Clippers, and the LA Kings (a hockey team). Which means, with all three teams recently in their respective playoffs, they were changing the floor from wood to ice, and back again, a great many times. Here’s a cool time-lapse video from the Staples Center marketing team:
If you’re a Lakers fan and you feel let down by Kobe Bryant, you’re not a lone. One fan was so disappointed he made a spoof of Gotye’s “Somebody That I Used To Know,” and it’s all about Kobe and better times:
Finally, SB Nation scored a hit last week by combining real NBA highlights with some old-school graphic and audio enhancements in the style of the classic video game, NBA Jam: