With a $100 billion IPO pending, it’s with confident defiance that Facebook has thumbed its nose at traditional web advertising models. On Facebook, despite their $5 billion 2012 forecasted ad revenue, you’ll see no prerolls, no rich media ads, no “punch the monkeys,” and no interruption. Facebook is leading the charge for a new generation of media companies who are building their businesses on “native” advertising models, a fundamental shift away from the traditional interruptive ad models that users have learned to ignore. Facebook’s commitment to native monetization signals significant change to come.
