For three weekends, Marvel Studios’ The Avengers has taken the world box office by storm, raking in hundreds of millions of dollars and cementing the status of a new tentpole franchise.
And now here come the brands. Always among the first to jump on a bandwagon, brands have already begun leveraging the popularity of The Avengers for their own purposes.
IGN has a hit with Disassembled, a fan film from animator Junaid Chindrigar:
Table 8 Productions grabbed a cool half-million views last month with their hilariously low-budget version of the movie:
The popular YouTube channel, Matt’s Macintosh, took inspiration from Tony Stark and Stark Industries to bring us his Iron Man Speed Paint:
Brands aren’t alone in the trend, as usual. A great number of amateur video-makers have found incredible social action and viral success with Avengers-themed videos. Like this unbelievable homemade Iron Man costume:
Or this found-footage of a 1978 made-for-TV movie of The Avengers: