There are an awful lot of branded video campaigns out there right now featuring guns. Specifically… fake guns, made out of unexpected everyday items.
There’s the LEGO Gun, which got the attention of Boing Boing, leading to over 200,000 views. The guns are impressive because they not only look cool, but they have some moving parts and gun functions:
The Lego brand themselves scored some positive buzz for this hologram display in a shopping mall:
I imagine there’s someone at LEGO whose job is to simply find, track, and report on the online fan videos that help grow and bolster the LEGO brand. That’s a pretty great job, if you ask me.
SoKrispyMedia put out Chalk Warfare only a few days ago, but it’s already climbing the charts and pleasing the crowds:
Just last year we saw a fantastic piece of video marketing from a camera shop that took the shared “point and shoot” language between guns and cameras to a whole new level in the Battle At F-Stop Ridge: