January is regularly stocked with great video ads because of the Super Bowl. This year took Super Bowl advertising to the next level with a huge variety of trailers, extended cuts and other creative content released along with the spots. Since we’ve covered the Super Bowl in great depth of late, we thought we’d do a round-up of non-Super Bowl social video highlights from January.
One of the most successful branded social videos of the entire month actually hit the web just one day before the month was over. It’s a piece of viral marketing for the film Chronicle, and it features some clever contraptions used to trick New Yorkers into thinking real humans were flying in the skies above. The UFO-sighting quality of the stunt propelled the clip to nearly 7 million views in less than a week, and hundreds of thousands of social media shares:
Only one day earlier, HBO launched the latest trailer for their highly-anticipated 2nd season of Game of Thrones. And it’s already sitting near 5 million views, with press mentions on more prominent websites and blogs than you can shake a stick at:
Disgraced former pitchman, Vince Offer, is apparently no longer disgraced by his prior arrest. Instead, he’s started a YouTube Channel… and apparently a pitchman business as well. His first product, which appears to be a real product (despite many notes in the ad that suggest it could be a parody), is something called the Schticky (Update: the copyright police have come a callin’ to Vince, so we are gonna post the Auto-tune remix)
ok fine, we’ll throw in something from the Super Bowl. This video gets the all-time award for gratuitous brilliance, enjoy 5 hours of Adriana Lima in 1080p courtesy of KIA:
Improv Everywhere–the kings of video social experimentation–did their annual no-pants subway ride. And judging by the 12 million views, it’s more popular than ever: