With the holiday season quickly approaching, November is a big month for video advertising, as brands all try to get the word out on their latest products and specials. So we had a wealth of branded social video content hit the Internet last month. But as usual, some were better than others.
World of Warcraft has found a very clever marketing strategy utilizing recognizable celebrities playing the game and talking about it–you might have seen the Ozzy Osbourne one on television. In November, the company scored viral hits that racked up social activity starring the likes of Chuck Norris and Parks & Recreation’s Aubrey Plaza:
Just about the time most of you were traveling to your in-laws for Thanksgiving dinner, Victoria’s Secret released a video featuring some of their models in a lip-sync video of Maroon 5′s “Moves Like Jagger.” And hey… what do you know? It turns out people like lip-sync videos from lingerie models, though I think Victoria’s Secret already knew this.
Toronto Ad Agency, John St., created Catvertising, a satirical new branch of their business entirely run by cats:
Finally, Old Milwaukee has apparently decided to re-join the beer commercial wars, and they have a heck of a secret weapon: Actor Will Ferrell. Here’s a couple of the ads he recently filmed in Davenport: