Nothing beats a superfan.
In the age of online video we saw constant examples of superfans incorporating their favorite brands into their own videos, reaping tons of buzz and benefit for that brand when the video goes viral. This week there were several examples of this, none more perfect than CubeStormer II.
CubeStormer II is a robot build entirely out of Lego parts. Using a Samsung Galaxy S II, the robot solves a Rubik’s Cube in a ridiculous amount of time:
It’s possible one of those brands might have been a sponsor or behind-the-scenes producer of the video. But look at how many brands benefitted from this one 30-second video: Lego, Rubik’s Cube, Samsung, & ARMflix (the YouTube channel).
Another brand that received viral buzz this week due to a fan’s efforts is Hot Wheels. Check out the Mother of All Hot Wheels Tracks, which should earn someone a lot of votes for father of the year:
When a brand as beloved as Apple comes out with a product as impressive as Siri, there are bound to be a lot of videos from superfans showing off its capabilities. Like the fan who was moved to write A Duet With Siri:
Video games are no strangers to receiving this kind of consumer love, resulting in an entirely new genre (machinima). Bricks of War is one such expression of love from a Gears of War fan–check out Lego getting even more free publicity this week from viral video):