The New York Times covers a great social video success story for Air New Zealand. This small New Zealand airline mad ea big splash globally with their new series of social branded video content.
“What is so exciting about right now is that brands can create content around the brands themselves that is entertaining and inspiring and that doesn’t shy away from the fact that it’s brand marketing,” Mr. Greenberg said. “People appreciate brands and identify with brands.”
Read the full story on the NYTimes.com.
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